As part of the design process our designers reinterpret international macro trends through a local lens to create inspirational and accessible textiles for our local and global customers. Four dominant themes have been emerging: Calm Sanctuary, Maximalism, Back to Nature and Culturally Crafted.
2020 Trend Confirmations – Part 1
In this two-part article our designers have affirmed these trends by highlighting textiles from Mokum and James Dunlop which will allow you to explore these design trends in your interiors.
Here we begin with Calm Sanctuary and Maximalism:
The idea of Calm Sanctuary is represented through the creation of spaces where you can take solace from the pressures of everyday life to revitalise and restore. Spaces to cocoon, retreat, relax and revive within the beautiful haven of the home or restorative commercial nook. Inspiration is taken from the soothing qualities of colour and texture discovered in nature. Textiles made from organic materials, fabrics that copy the language of nature, minimal ornamental decoration, an increased focus on purity of material and a focus on richness of surface texture. Calm Sanctuary evokes a feeling of mindfulness and wellbeing and in 2020 represented a much needed retreat from an increasingly chaotic world.
In contrast to Calm Sanctuary, the Maximalism theme is a ‘more-is-more‘ approach as textures employ dynamic surface effects and plush dimension. Pattern also takes centre stage either as a focal point within a space or layered with coordinating or clashing patterns to further embrace the maximalist philosophy. Bold colours sit not in isolation but contrasted against other rich shades – no restraint shown here. A revolt against homogenisation, Maximalism is a step away from the minimalist Scandinavian look and a move towards ‘visual optimism’ with a nostalgic glamour of the 1970s. ‘Visual optimism’ is a philosophy whereby joy is created via our visual environments, and the year 2020 revealed a move towards the use of bold colour, dramatic pattern, dynamic form and an abundance of texture to create an enticing and mood elevating sensory experience. A perfect way to counteract external negative influences and create moments and spaces of warmth, enthusiasm and fun.
When looking to global trends such as Calm Sanctuary or Maximalism, it’s important not to interpret these as a ‘one-size- fits-all’ approach, but instead reinterpret these design movements to suit your, or your client’s personality and lifestyle.
It’s about taking elements of these design trends and layering them into your reality. Ultimately a colour, texture or pattern that resonates with you is always a timeless choice. We don’t live in Pinterest boards, our living spaces aren’t always picture perfect, nevertheless a home that brings joy, reflects personality and tells a story of the souls that live within those spaces.
Now, more than ever it’s appropriate to listen to your emotional response to colour, texture or style. The spaces you create can amplify or soften your feelings becoming a retreat, an inspiration, a meditation, or a celebration.
Revel in the opportunity to express your ideas.