"2020 sees a move away from the clean Scandinavian inspired design which have dominated recent years."
Print, pattern & construction trends for 2020
Our designers build their vision and design cues through being in-tune with global trends and how they are translated into our local culture and environment. Inspiration comes from a variety of channels such as international fashion, product and interior design, art and architecture, and attending key trade and lifestyle events.
While fashion is a key design influence for all our brands, our design teams use the natural landscape and cultural influences of the Australian and New Zealand lifestyle to inform their design decisions across yarn, construction, weave, print as well as how they take their products to market
From wild animal prints to tropical botanicals, 2020 sees a move away from the clean Scandinavian inspired design which have dominated recent years. Refreshingly, maximalism has returned with a bang to counterbalance the prominence of minimalism.
The pattern, texture and design across all our brands comes from our understanding of what the market needs and wants, balancing this with the knowledge of where we’ve been and the focus on where we’re heading. The specific requirements of each market differs across both geography and brand positioning.
While the macro-trends for print and pattern are aligned across our design studios, each brand manifests its print, pattern and construction differently through design and cadence, whilst remaining authentic to their individual brand identities.
TRENDS TO LOOK OUT FOR IN 2020:
Print & Pattern
- MAXIMALISM - Prints and patterns become more daring, referencing a maximalist aesthetic with a ‘more is more’ approach.
- FLORA AND FAUNA - Ever present; dense, lush tropical designs continue to flourish, wild blooms are a key floral story and monkey motifs remain prevalent, depicted in jungle landscapes whether on bold contrasting backgrounds or camouflaged within simple illustrative repeats.
- TURNING JAPANESE - A new wave of Asian influence will come in anticipation for the up and coming Tokyo Olympics. Prepare for a fresh take on Japan’s rich and sophisticated decorative history. Prints will replicate traditional screen printing, hand painted motifs and dying techniques, bringing ancient Asian craft into the modern day.
- GRAPHIC - Surface patterns will be represented through mid-century and Art Deco geometrics.
- SUBTLETY - Subtle patterns are created via matte finishes, quilting and embossing, providing texture and tactility, particularly suiting “of the moment” curvaceous furniture frames. Printing techniques are used to create “barely there” pattern, like water ripples and reflection inspired by natural landscapes creating a serene minimalist aesthetic Adding to this concept is the use of embroidery and metallic yarn embellishments to add subtle texture and glamour
- PAST TENSE - Patterns from archival collections with rich heritage will been reworked in a modern way. Using bold contemporary scale and the latest weaving techniques, traditional pattern will be given a modern twist.
- TACITITLY comes to the fore;
Velvet continues its momentum offering a sophisticated and glamorous feel. (400% increase in velvet soft furnishing google searches in past 6 months). Soft matte suede alongside fine pile velvets create a seamless tailored look. Complex plains will dominate with dimensional boucle’s and chunky weave structures, with a 1970’s influence. This nod to the past will be evident via tactile faux furs, dense deep pile velvets and shaggy fil-coupe.
- Organic, open weave sheers celebrate the aesthetic of craftsmanship and perfect imperfection.
- Metallic yarns are integrated into weaves to make everyday products feel more glamorous.