"Our designers have re-interpreted the international macro trends down to four key themes."
2020 Trend forecast
Our product designers build their vision and design cues through being in-tune with dominant global trends and how they are translated into our local culture and environment. Inspiration comes from a variety of channels such as international fashion, product and interior design, art and architecture and attending key trade and lifestyle events.
In the 2020 collections our designers have re-interpreted the international macro trends down to four key themes where they apply a local lens to create inspirational and accessible textiles for our local and global customers.
The popularity of the minimalist design movement is met with a bolder, colourful and tactile theme through maximalism, while calming and nature-inspired trends remain important. Driving these trends is the global motivation towards health and wellbeing, tapping into a more natural ethos via our interior design choices.
While the macro-themes are aligned across the James Dunlop and Mokum design studios, each brand manifests its inspiration differently through design and cadence, whilst remaining authentic to their individual brand identities.
THEMES TO LOOK OUT FOR IN 2020
Calm Sanctuary: The creation of spaces where you can take solace from the pressures of everyday life to revitalise and restore. Spaces to cocoon and relax within the beautiful haven of the home or commercial nook. Inspiration is taken from the soothing qualities of colour and texture discovered in nature. Textiles made from organic matter and fabrics that copy the language of nature without ornamental decoration or pattern are strongly represented. Calm Sanctuary spaces evoke a feeling of mindfulness and wellbeing.
Maximalism: In contrast, the maximilism theme is a ‘more-is- more‘ approach as textures employ dynamic surface effects and plush dimension. Pattern also takes centre stage either as a focal point within a space or layered with coordinating or clashing patterns to further embrace the maximalist philosophy. A revolt against homogenisation, it’s a step away from the minimalist Scandinavian look and a move towards ‘visual optimism’ with a nostalgic glamour of the 1970s. Visual optimism’ is a philosophy whereby joy is created via our visual environments, we’re seeing a move towards the use of bold colour, dramatic pattern, dynamic form and an abundance of texture to create an enticing sensory experience
Back to Nature: Spaces will be characterised by the use of natural resources or man-made materials to mimic Nature’s narratives. The idea of bringing the outdoor in and looking to nature for inspiration will result in the growing popularity of patterned textiles and wallpapers featuring lush botanicals, wild animals (in particular monkeys and birds), mixed with romantic blooms and rich tropical foliage to add depth. Back to Nature celebrates a global wellness movement in which greenery and plants are enjoyed in abundance within the interior space, said to improve one’s physical and mental wellbeing.
Culturally Crafted: Increased use of folk, archival and hand-worked tribal qualities embrace the world’s global heritage. Design influence from Asia, the Middle East and Africa work together to speak to cultural fluidity. Patterns made of raffia, cotton and cane and organic looking surfaces will represent a more natural aesthetic with reference to a distant past. Artisanal craftsmanship will be celebrated and revered as conscious consumers steer away from mass produced items in search of bespoke, speciality pieces for the home.