In Use - Project

NAU Collection Launch

Burnt Orange

Mokum

Contemporary Australian design brand Nau offers furniture, lighting and accessories by a collective of Australia’s most curious, talented and spirited designers.

Nau is an iconic contemporary brand, uniquely Australian but international in outlook. The underlying driver in the location for the shoot was to reflect the collaboration design ethos of Nau and the idea of time, and timelessness.

Martini

Mokum

Martini

Mokum

This years Nau Collection launch was photographed in a former Anglican church that was transformed by Kister Architects into a sculptural contemporary home in Collingwood, Melbourne. The shoot highlights the shared design language expressed in both the architecture and the Nau design releases by Adam Goodrum, Kate Stokes, Adam Cornish, Tom Fereday and Zachary Hanna. 

Nau is an iconic contemporary brand, uniquely Australian but international in outlook. The underlying driver in the location for the shoot was to reflect the collaboration design ethos of Nau and the idea of time, and timelessness. The striking project also spotlights the relationship between the interior and exterior space, reflecting the unique Australian lifestyle and capacity to connect the two through responsive and sympathetic architecture and loads of glass.

It was an opportunity to present the brand in the context of a striking Australian home, reflecting the brand’s passion for local design and to lift the visibility out of less contextual, more commercial flavoured studio based shoots. Truly a celebration of honest materiality, heritage and local talent.

What results is an emphasis on curved forms and contrasting textures that counter the smooth, hard materiality of concrete, steel and glass of the architecture. Natural timber and nature- inspired fabric shades provide overall softness.

The Church Space and Courtyard House exemplifies a sense of time, speaking to the past of Collingwood as a suburb with a rich history reflecting the locale it is nestled within that harbours both untouched historical elements and a vibrant, modern, creative community.
This clean and contemporary aesthetic can be seen in the Molloy coffee table, by Adam Goodrum paired with his Sofala sofa, covered in a combination of Mokum Allium Oyster and Topiary Linen.  The soft and sumptuous curves of the upholstery fleshed out by the surface texture of the upholstery.

Meanwhile, the new version of the Molloy chair with arms, Adam explains, was initially developed in response to a request from the Sydney Opera House. Here, however, the design is equally at home in a residential setting.

Adam Cornish’s Strand chair and the Sia chair by Tom Fereday offer two dining chair solutions and combine hard surfaces with the softness of Mokum’s Medina – a tailored basket weave construction that plays against the structure these pieces offer. The soft, calendered surface hinting at a luxe sheen against the almost artisanal weave effect.

The Bower armchair by Adam Goodrum acts as a sculptural element within the space. The Burnt Orange shade of Mokum Alpaca Velvet draws the eye, the woven natural timber back evokes the movement of vines and turns the hardness of timber in to something soft and malleable. The ochre warmth of the deep, matte velvet compliments the moody depths of the Martini Green Allium and Topiary covered Sofala modular.
 
The Nau shoot is an active celebration of Australian design, history and creativity, captured through a moody and cinematic lens by design passionate photographer, Mike Baker, and the considered and restrained styling of Heather Nette King. 

Truly a collaboration of passionate design enthusiasts, devoted to lifting up the vision and creativity of Australian design’s current and future luminaries, and a celebration of what this community is capable of.

Architect - Kister Architects
Stylist - Heather Nette King
Photographer - Mike Baker

In collaboration with Nau Design
Head of Marketing at Cult Design - Jeff Tsang (Jeff@cultdesign.com.au)

Marcasite

Catherine Martin by Mokum

Linen

Mokum

Oyster

Mokum

Marcasite

Catherine Martin by Mokum