Designers at James Dunlop Textiles build their vision and design cues through being in-tune with dominant global trends and how they are translated into our local culture and environment. Inspiration comes from a variety of channels such as international fashion, product and interior design art and architecture, and attending key trade and lifestyle events.
Fashion is a key influence on design for all the brands within James Dunlop Textiles. Colour direction in particular is drawn from the latest luxury fashion and leading high street brands from dominant international cities.
The design studios then reinterpret these global colour trends into a local narrative. Colour varies across regions and latitudes and it is important to design the right shade and vibrancy for the local market. When designing for the US market, a different colour lens is used, as base colour expectations vary from Australia and New Zealand to North America.
Macro-colour trends are aligned across the James Dunlop and Mokum design studios. Each brand manifests colour-trend inspiration differently through design and cadence while remaining authentic to their individual brand identities.