Bluebellgray was launched in 2009 by Fiona Douglas; her love of colour and all things floral inspired Fiona to create beautiful, hand drawn, water colour designs. Based in the bright and colourful bluebellgray studio in Glasgow, Scotland, Fiona hand paints every design.
State of the art digital printing ensures every brushstroke is captured and the heart and soul of the original design is in every product. The customer will feel a real sense of the care and attention put into every bluebellgray design, adding to the feeling of exclusivity.
Fiona’s signature vibrant and oversized watercolour blooms are now synonymous with the brand. Bluebellgray’s world renowned designs are stocked in the most beautiful department stores and boutiques around the globe and were awarded prestigious House Beautiful Gold Awards in both 2013 and 2014 as well as being shortlisted for an Elle Decoration Award in 2010.
The design philosophy behind the brand adheres to the ‘eclectic mix’ school of thought, encouraging designs to sit beside flea market finds and family heirlooms.
Published Sept. 1, 2014
As Fiona says “it’s ok when things don’t match, if you love it – go with it”. These designs are aimed at people looking for something unique and individual for their home, an antidote to mass production.
“I’m a huge believer in feel good design” says Fi, “I want customers to love the product as much as I do, if my designs can add a little happiness and brightness to someone’s day then they have achieved what I set out to do with bluebellgray”.